A quinta edição do Black Friday ultrapassou 12 mil queixas registradas no site Reclame Aqui. De acordo com ele, a loja que liderou o ranking de reclamações site foi a Americanas.com, com 1.221 reclamações, seguida pela Submarino (1.100), Saraiva (682), Shoptime (235) e KaBuM! (197). As principais queixas são: problemas de navegação nos sites de comércio eletrônico, maquiagem de preços, além de dificuldades de continuar a compra depois que o produto é colocado no carrinho da loja virtual.

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